THE BEAUTY BRAND YVES ROCHER... IS CELEBRATING ITS 60TH ANNIVERSARY THIS YEAR.
They want to spoil all beauty lovers by offering nice gifts. How can they bring their story to the general public and generate store traffic at the same time? By creating a smart partnership, unique of its kind, with regional lifestyle magazine Steps. This efficient campaign was devised for Yves Rocher, both online and in Steps' offline channels.
The campaign consists of a specially created double page 'Steps & Yves Rocher', published in every issue of 2018 and 2019, with articles on products for skin care, hair care, make-up and much more. With this campaign, Yves Rocher invites readers to take part in competitions and test new products. They can buy their product in the local Yves Rocher store with nice discounts or special treats, creating a big store traffic. In the Steps Instagram stories, a competition was organized for a beauty makeover. In collaboration with Steps, Yves Rocher created the perfect marriage between branding and activation.