Philips wants to bring Senseo Switch, the only 2-in-1 coffee maker with filter and pads, to the attention of coffee lovers. With this machine you can easily switch from a cup of coffee for yourself to a jug to share. The approach should be content-wise with both video format and recipes.
The medium: digital only.
2. Our proposal
Roularta Brand Studio developed the proposal with editorial integration of Senseo Switch in recipe videos and recipe pages with pastries for coffee.
The know-how of our Research department was used to support the argumentation of the right target groups and media mix.
3. The media mix
Four of our digital titles were selected: Libelle.be, Femmesdaujourdhui.be, Libellelekker.be and Femmesdélices.be.
Each title featured the recipe video and also the recipe page with the tastiest pastries for coffee.
A successful campaign with a total of 44,128 views on the various pages together.
And 1,378 reactions, comments or shares on the Facebook posts.