Briefing
  • Adapt the existing concept 'Inspiring People' to increase impact

  • Boost the visibility and the reach of the campaign

Our proposition

We organized an inspiring masterclass on 17 November 2017. During this masterclass, 4 fascinating personalities highlighted their passions, accompanied by musical interventions by the National Orchestra of Belgium. A sophisticated media plan in print and online assured a large visibility for Renault. Roularta Brand Studio was responsible for the entire flow of the event: from the first advertisements to registration and ticketing.

Timeline
 

First print campaign

 

Print campaign

Second print advertisement for the 'Passion of People' event in multiple october issues of Knack, Le VofL'Express, Trends and Trends-Tendances.

 

Different advertising formats on Levif.be and Knack.be to stimulate ticket sales

 

Native dossier on Levif.be and Knack.be after the event, with Leaderboard and Half Page of Renault