How do you playfully promote funky sunglasses to young women? 
Pearle collaborated with Flair and created a capsule collection 'selected by Flair'. 
Roularta Brand Studio provided convincing content, both in print and online, to make this possible! 
Cherry on the cake: a glued cover card with a 15% discount on the 'selected by Flair' collection.

The campaign consisted of a complete campaign of 5 consecutive weeks, both in print and digitally. 
The content focused on the sunglasses as an indispensable fashion item for the summer. 
At the same time, Pearle was positioned as a reliable expert in the field of sunglasses 
while answering the following questions:
- how do you choose the right sunglasses for the shape of your face?
- what do you need to know before buying sunglasses?
- which sunglasses are perfect for you?

We concluded with a superb call-to-action: a glued cover card with a 15% discount on the 'selected by Flair' collection.