AGAINST THE MAINSTREAM...

Last year the Belgian lingerie brand Marie Jo presented their swimwear collection for the very first time and with success. 
This year Marie Jo chose Knack Weekend's swimming special to unveil the brand new collection of 2019.
Marie Jo is inspired by the world's biggest style icons. The collection consists of timeless bikinis and swimsuits for women with punch who dare to go against the current. This target group fits in seamlessly with Knack Weekend.

We unpacked with a surprising stunt: the campaign took almost the entire blister pack. In addition, the same image was used on Cover 2 of the magazine. An online bannering campaign completed the cross-media hatch. Moreover, we created content around the story behind the collection for our monthly magazine Feeling, which was also featured online, with a take-over of the feeling.be homepage.