What the client requested
  • Target group: 15-25 years old and mothers
  • Increase shares on retail market
  • Generate sample demand
  • Break the taboos and inform consumers on the importance of intimite care products and its advantages
  • Create awareness and push
  • Reach the target group through various platforms in an edgy, n-nonsense manner
Our proposition

We created a large summer campaign + activation by combining branded stories, editorial integration and a festival pack in Flair.

Check the presentation.

 

Print campaign

 

Native advertising in print

 

Presence on the event

 

Video post