In 2020, EDC Retail and Flair.be will continue their successful collaboration around the women-friendly website Easytoys.be. This year the focus will be on a higher frequency and inspiring content.

Through editorial integration, readers were invited to sign up for the Sex toys panel.

Out of 700 candidates, 20 panel members were selected who were sent 3 different toys to test them out at home. The assessments of the test panel were editorially integrated on Flair.be.

The 3 articles appeared online on 28 May, International Masturbation Day. Together, the articles about the 3 types of toys accounted for over 78,000 page views.