The Leie region connects 27 municipalities along the river Leie, and runs from Wervik to Ghent.
Every year, the region campaigns as an attractive destination for a trip, a weekend break or a short stay. 
In 2019, the campaign is aimed at well-to-do couples from Flanders with a strong interest in a short stay in the neighbourhood.
The Roularta title that best suited this intended target group was Knack Weekend.

Roularta Brand Studio created a cross-media content campaign:

1.
the 36-page magazine 'Quality time in the Leiestreek', which was sent to all Knack Weekend subscribers.

2.
three short articles in Knack Weekend around an unmissable event in the Leie region

3.
an online editorial on Knackweekend.be 

With this sophisticated mix of qualitative content we position this tourist region and make our readers enthusiastic for a visit to the Leie region.