De Bijenkorf wants to ensure that the website deBijenkorf.be is in the hearts and minds of Belgian consumers. They want to make their brand more widely known and promote the extensive range of products. The campaign should result in both an increase in traffic and in conversion.
2. Our proposal
Roularta Brand Studio developed a cross-media partnership with editorial articles, inspiring advertorials in print and online as well as activating discount cards.
3. The media mix
5 of our magazine titles - reaching the Bijenkorf target group - were selected: Feeling, Knack Weekend, Trends Style, Flair and Libelle. Spread over 7 months, 9 online advertorials appeared. A double shopping page with discount card in Knack Weekend Black Mode and a double shopping page with cover card in Trends Style appeared in print. Both magazine titles also came up with editorial articles.
Print advertorial 2 pages in Weekend Black September 2019 + discount card
Coverpas Trends Style October 2019
Print advertorial Trends Style October 2019