The cheerful frog from Corona Direct Verzekeringen will appear here and there this spring in an extensive 360 communication campaign with TV, Radio and online.
The Sunday contributed with a series of advertorials during 8 weeks.
create awareness about the benefits and extra services of their online car insurance.
The Sunday is read at a unique moment in the week, on Sunday and after a visit to the bakery.
Because of this, readers are more inclined to immerse themselves in content stories and also have the time to respond to the CTA in the advertorial, which can be done online or via call center.
In addition, a pre- and post survey among readers of De Zondag gave Corona Direct access to a lot of qualitative and quantitative data about the campaign.