In its new communication strategy, Club Med wants to ride the wave of disruptive communication.
They want to highlight their DNA and the typical "Club Med experience" of the various new Resorts,
and at the same time illuminate the complete makeover of these resorts.
The perfect match with Le Vif Weekend was ideal for the concept of the inspiring "Travel Diaries".
that we've proposed, telling the experiences of different personalities.
Each of them brings his story through texts, photos and videos on our 360° platforms:
1. The print in Le Vif Weekend highlights their experiences, their bucket list and their photos are also shared on the social networks.
2. On Weekend.be: an extensive story in the form of a diary, interspersed with beautiful photos and videos.