After the successful campaign in 2019, C&A was keen to return with Roularta Brand Studio for the launch of the C&A Communion 2020 spring collection.
The campaign shows 6 real families, who tell their story under the motto #makingmemories.
Roularta Brand Studio was responsible for creating the content and distributing the magazine.
Together with C&A and Dentsu Aegis, we drew up an extensive campaign plan, including:
1. a magazine, completely tailor-made for C&A with fashion shoots, interviews, tips & tricks and games
2. a large cross-media campaign in the women brands:
- classic ads
- branded stories in print & online
- online mobile rich display format (deck of cards)
- social media & mobile video content
- POS material