What the client requested

Provide inspiration for a trip to less known regions of France

An extensive plan of action

  • Branded stories with premium print & online content in order to create awareness and to generate traffic
  • Influencer who have the ability to influence the opinion and the behaviour of others as far as travelling is concerned
  • Influnecers who match with the values of Atout France while appealing to the communities of Libelle/Femmes d’aujourd’hui

Meet the influencers
for Libelle: Saartje Vandendriessche, Ilse Van Hoecke, Cath Luyten, Geena Lisa, Katja Retsin
for Femmes d’Aujourd’hui: Gerald Watelet, Sara de Paduwa, Joëlle Scoriels, Eric Boschman

The result: premium tailor made content for Libelle/Femmes d’aujourd’hui

Click here to discover the presentation.

 

A series of travel reports in Libelle and Femmes d'Aujourd'hui

 

 

Online publication of the travel reports + posts on social media